When it comes to bus wraps and billboards, it goes without saying that there are various methods of marketing that companies can benefit from. They have proven themselves to be effective as well, which means that they have more than stood the test of time. However, it seems as though the city of Gainesville is about to incorporate electronic billboards for companies to benefit from. This was something that I was not aware of until I came across a recent article that spoke about it in detail.
According to the Gainesville Times, it's possible that the city will allow electronic billboards within the city limits. Real estate representative Tim Hill commented on the matter, stating that each billboard could show up to six different advertisements, provided this potential rule goes through. Seeing as how every ad would, in theory, be given ten seconds before flipping to the next, it appears as though every company will have a fair shot at appealing to the masses. One of the concerns that were mentioned, though, was distraction.
It's important to keep in mind that electronic billboards stand the chance of distracting drivers, which was one of the concerns that the articles mentioned. Companies along the lines of JMR Graphics can tell you that certain methods can draw the attention of the public more so than others. In addition, unlike bus wraps - which are a recommended method of advertising - electronic billboards could become too bright and throw off one's vision. What this means is that the design of the billboards in question has to be smart.
First of all, the billboards have to be managed in terms of how bright they are. It's understandable that the billboards in question will stand out more during the evening, as there is less in the way of natural light, but do they necessarily need that same level of brightness during the daytime? However, the article mentioned that, thanks to new technology, this isn't so much of a concern as it might have been in the past. Advancements have been able to make this a possibility.
From what I have seen, these billboards could be utilized for a number of purposes. In addition to advertising various goods and services, it is possible that they can project weather updates, for example. What this means is that if there is a upcoming rainstorm or heavy instance of snow in the future, it's likely that people will know about it much sooner that they would have otherwise. For this reason alone, Gainesville has a lot to benefit from as far as the potential inclusion of electronic billboards is concerned.
According to the Gainesville Times, it's possible that the city will allow electronic billboards within the city limits. Real estate representative Tim Hill commented on the matter, stating that each billboard could show up to six different advertisements, provided this potential rule goes through. Seeing as how every ad would, in theory, be given ten seconds before flipping to the next, it appears as though every company will have a fair shot at appealing to the masses. One of the concerns that were mentioned, though, was distraction.
It's important to keep in mind that electronic billboards stand the chance of distracting drivers, which was one of the concerns that the articles mentioned. Companies along the lines of JMR Graphics can tell you that certain methods can draw the attention of the public more so than others. In addition, unlike bus wraps - which are a recommended method of advertising - electronic billboards could become too bright and throw off one's vision. What this means is that the design of the billboards in question has to be smart.
First of all, the billboards have to be managed in terms of how bright they are. It's understandable that the billboards in question will stand out more during the evening, as there is less in the way of natural light, but do they necessarily need that same level of brightness during the daytime? However, the article mentioned that, thanks to new technology, this isn't so much of a concern as it might have been in the past. Advancements have been able to make this a possibility.
From what I have seen, these billboards could be utilized for a number of purposes. In addition to advertising various goods and services, it is possible that they can project weather updates, for example. What this means is that if there is a upcoming rainstorm or heavy instance of snow in the future, it's likely that people will know about it much sooner that they would have otherwise. For this reason alone, Gainesville has a lot to benefit from as far as the potential inclusion of electronic billboards is concerned.
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If you'd care to use bus wraps in order to get your message across, contact JMR Graphics for more information.. Unique version for reprint here: Bus Wraps & Gainesville's Potential Electronic Movement.
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