Saturday, June 21, 2014

Is It True That Facebook Can Out-Do Google In Terms Of Targeted Traffic?

By Kamil Hamad


The Two Giants of The Internet World: Facebook & Google Which Do You Prefer For Your Business? Where should I advertise my business? Many people told me that Facebook is the number one place. Yet, another group of people tell me-Google Is Tops! I have come to see for my self that both Facebook & Google, have good points and bad points. I know when I used Google Adwords one month, I did not know what was doing. (This was a costly mistake)!



However, when you go further in terms of targeting Facebook simply outshines Google. In Facebook you can target further by age, gender, interest, likes and many more. Simply put in this regard Facebook is better than Google.

Many marketing friends of mine use both and they all receive different results from their marketing. Some of my marketing friends prefer Facebook. The other half like Google Adwords. Both Facebook & Google are number one in the PPC type of advertising. PPC stands for Pay Per Click, for those new people who might be ready this article.

When a person visits Facebook, they are looking to connect, and those connections are comprised of related characteristics of their friends, family, and other things they have liked on Facebook. This tends to put people in larger groups, based on demographics, geographic locations, similar things that they like such as music, pets, and so on. Finding the right group to target is the advertiser's goal, and when that target audience is found on Facebook, it can be a gold mine. If a product or service has a strong word of mouth potential, then Facebook can be the best solution. If a person would generally be looking for a specific solution based on a keyword phrase or some question words, then Google will usually work best.

rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.

You have to decide either on Facebook or Google. If you are having a hard time to decide, then please take the next action step. It is this-we have a Facebook & Google Infographic Advertising Display. Please check it out. I could talk all day about the remarkable qualities that both Facebook & Google both offer. I would say both Facebook & Google have a lot of things that are similar, as well as being unique, yet both are different. Both Facebook & Google have policy issues concerning the privacy of their customers. They have both made changes but still go overboard in what they require. Now to help you in your decision in learning more, I highly recommend for you to get training on PPC before you Advertise on Google Adwords. This will help you. Please take a look at our Google Adwords learning tutorial. WordStream PPC Advisor and its free for you to start today. Learn how PPC can send traffic to your business and convert that traffic. Can Facebook Out-Do Google In Terms Of Targeted Traffic?




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