Sunday, July 14, 2013

How To Get The Most Out Of Your SEO Efforts

By Manny Rutz


As a business owner you probably understand the power behind search engine optimization and how you can use it to attract quality leads and sales for your business. The thing about SEO is that what works for a while doesn't necessarily works now, it's constantly changing and adapting to new trends like social media. In here we'll share a few tips to hopefully guide you in the right direction and show you what's working now.

When it comes to SEO we all know that backlinks are still the most important factor to rank on search engines like Google & Yahoo. However a few years ago you could build any type of backlink and increase your rankings very quickly. These days you have to focus more on the quality of the backlinks, not the quantity.

Building backlinks is easy. You can start by leaving comments on other people's blogs to help the rankings for your website and increase your traffic. This is one way to get backlinks back to your site, but what's more is that you are interacting with your peers and possible customers by giving your relevant opinion. This makes people interested in you and what else you have to say. Just don't forget to link back to your own blog or website!

Now it's fair to say that even before you think about doing off-page seo and start any type of link building campaigns you need to be sure that your onsite optimization is well done. Having well optimized content for your targeted keywords and a complete meta description & keywords will make a huge difference. Be sure to check these and fix any issues before doing any link building.

We also suggest adding a sitemap. A site map helps customers navigate your website, but you should also create a separate XML Sitemap file to help search engines find your pages. Getting great results from a search query isn't exactly rocket science, but it certainly takes a little bit of guidance to get you going on the right path. If you read, and now apply the tips from this article you will be finding the data on the web that you want more easily.




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