The landing page is incredibly important--if not the most important part of your company's website. It is the first page that your site visitors will see as it flows in to your web site. It is where you put the foundation for reaching your goals. So what is it, exactly?
You can make your lead capture page into anything you need it to be. You can use the page to gather email addresses before letting someone into your site to see the content. You could make it your money page.You can have it be the main page of your weblog. It is the webpage that you direct visitors to as an introduction to whatever your venture is about.
It's the web page that targeted traffic flows in to so that you can introduce them to the rest of your work. You have plenty of flexibility. Naturally, this suggests that you've got a lot of room in which you might make a bunch of mistakes. Continue reading to discover what several of the bigger mistakes there are to make with your page and the ways that you can actually avoid making them.
1. Messing up your title. You'd like your title (or your headline) to genuinely seize your traffic's interest. Headline and title writing are very tricky. When you can manage to do so, use a professional copywriter to help you with this. You'll want to keep your title/headline as to the point as possible but it also must be descriptive and interesting.
2. Lots of business people are putting together landing pages that don't look or perform any differently than the other pages that are on your site. When you're a personal blogger, this is effective because the landing page is usually the first page of your weblog. As someone who is building a business, though, one of the best things you can do is create your squeeze page so that you can truly get people's attention.
3. Don't attempt to do a lot on your landing page. Your lead capture page will need to have one aim at a time. The goal is for you to decide. If you are building a list, make the whole page about getting the person's information. If you would like to sell something, make it just about selling that certain product.
When you wish to sell something, your landing page should concentrate on the selling of that particular product. If you ask too much of the traffic flowing in to your page, all that can happen is that they're going to be confused. You are going to see a reduction in your conversion ratio because your traffic won't know what they must be doing first. They will be much more likely to click away when this occurs.
4. You shouldn't overlook simple design aesthetics. We don't know why, but many people tend to think that before a lead capture page can be successful it has to be as loud and showy as possible. You should not yield to the crowd on this, regardless of how much pressure you get. If you do not know about the fundamentals of design, employ a pro to help you get the job done.
Never cease working. Never slack off on your landing page. Continue working on it!
You can make your lead capture page into anything you need it to be. You can use the page to gather email addresses before letting someone into your site to see the content. You could make it your money page.You can have it be the main page of your weblog. It is the webpage that you direct visitors to as an introduction to whatever your venture is about.
[http://www.youtube.com/watch?v=N_kSW8YU6Zo:Magnetic Sponsoring]
It's the web page that targeted traffic flows in to so that you can introduce them to the rest of your work. You have plenty of flexibility. Naturally, this suggests that you've got a lot of room in which you might make a bunch of mistakes. Continue reading to discover what several of the bigger mistakes there are to make with your page and the ways that you can actually avoid making them.
1. Messing up your title. You'd like your title (or your headline) to genuinely seize your traffic's interest. Headline and title writing are very tricky. When you can manage to do so, use a professional copywriter to help you with this. You'll want to keep your title/headline as to the point as possible but it also must be descriptive and interesting.
2. Lots of business people are putting together landing pages that don't look or perform any differently than the other pages that are on your site. When you're a personal blogger, this is effective because the landing page is usually the first page of your weblog. As someone who is building a business, though, one of the best things you can do is create your squeeze page so that you can truly get people's attention.
3. Don't attempt to do a lot on your landing page. Your lead capture page will need to have one aim at a time. The goal is for you to decide. If you are building a list, make the whole page about getting the person's information. If you would like to sell something, make it just about selling that certain product.
When you wish to sell something, your landing page should concentrate on the selling of that particular product. If you ask too much of the traffic flowing in to your page, all that can happen is that they're going to be confused. You are going to see a reduction in your conversion ratio because your traffic won't know what they must be doing first. They will be much more likely to click away when this occurs.
4. You shouldn't overlook simple design aesthetics. We don't know why, but many people tend to think that before a lead capture page can be successful it has to be as loud and showy as possible. You should not yield to the crowd on this, regardless of how much pressure you get. If you do not know about the fundamentals of design, employ a pro to help you get the job done.
Never cease working. Never slack off on your landing page. Continue working on it!
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