Friday, September 13, 2013

What You Need To Know When Building Your Very Own Authority Website

By Wilson Resturbee


Whether you are developing an authority website or blog, the planning stage is a crucial component of its success. Here's why this is true, even if it does sound wrong. The blueprint that you formulate allows you to create a foundation that will last.

Avoiding the need to fix something, once you thought it was set up right, is always in your best interest. You really need to have a solid understanding of what must be accomplished as well. It's hard to plan something correctly if you don't know what you're doing. In the following paragraphs, you will learn how to develop an authority site, especially your first one, the right way.

Regarding the latest Panda update, it is essential that you comply with Google as much as possible. Make sure you do not have too many ads - you need to be aware of how many there are and where you have placed them. You can really get away with a lot of things with an established authority site, much more than you can with brand-new sites these days. You have to accept this and roll with it because this is how it is.

More than ever before, your website needs to be relevant - this is what Google is looking for. So when you make your authority site, it must never deviate from being relevant at any time. Outbound linking to external sites is something that Google will look for when it spiders your website. And the site that you link to needs to be relevant to the content on your website. That may be an obvious point but sometimes it can be easy to violate that rule. When your visitor comes to your site, and your link is not relevant, it adversely affects their experience. In essence, you never want to link to something that is totally unrelated. User experience should be your number one priority.

Google greatly disturbed the Internet marketing world when they introduced the Panda algorithm updates that changed everything. Anyone that is serious about building an authority site will comply with the Panda update completely. You need to adhere to the guidelines that Google has presented. This is what we are saying. In essence, you are forced into building a site that people will link to without any underhanded reason. Actually, that is also what Google ideally wants from you because that means your site offers real value. It really makes sense to do this, especially if you want to be around for a while.

Anyone that has created an authority site understands how much careful planning and research goes into the process. One thing that is for sure, you cannot do a poor job of it if you want people to believe you. This is not a painful process, or at least it does not have to be. You just need to continue to update it as time goes on.




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