Tuesday, January 7, 2014

3 Platforms Of Focus For An Internet Agency

By Robert Sutter


The work of an Internet agency is, to say the least, extensive and this is due to a number of different factors. Amongst them has got to be the utilization of many different platforms, some of them having to be put to use in ways different than others. What are those which seem to be the most prominent, you may wonder? There are many to consider but here are 3 which, in my opinion, seem to stand out more than any others you can list off.

1. Companies that are smart about video content will be able to thrive and an Internet agency will be able to tell you the same. People love spending time watching videos, even if they do not have any kind of responsibility at the moment, since it is one of the ideal ways of letting the day pass by. However, this is great for businesses that are looking to gain more of a presence. Firms along the lines of fishbat know that there is a large audience to be had with YouTube, for example, and posting content is relatively easy.

2. Platforms that utilize text are going to be needed, of course, and Twitter is just one such example to consider. While the defining feature of Twitter - that being the 140-character limit of each post - may be a turnoff to some, others may be able to use this to their advantage. With companies that have to focus on other platforms, being able to get to the point with every message is important. Twitter may be able to prove itself over the course of time.

3. In terms of social media in general, I do not think that there is another site that has more attention brought to it than Facebook. It's not hard to see why, especially considering just how streamlined this particular website is compared to many others. The aesthetic is very clean and there are many different apps people can waste time on, games included amongst them. Facebook, perhaps more than Twitter, will be able to yield better results in terms of the audience that it will be able to draw.

An Internet agency has to understand that there is more than just one particular platform to spend time on. Each of them is going to be utilized in different ways but if the best practices are seen, the best results are going to be had. You're going to have to change matters a bit if you are going from Instagram to Twitter, for example, but it is for the best. Companies want to be able to direct attention to the proper platforms, which is the goal of an agency of this caliber.




About the Author:



No comments:

Post a Comment