Wednesday, April 30, 2014

How Does Topsearchbanner Fair Against Adwords?

By Stewart Johnson


This article will mark the notable differences between two anomalous advertisement techniques: TopSearchBanner and Google AdWords tool:

1. Google AdWords is characterized by the Pay Per Click technique, so you pay each time when users click on your advertisement URL. In many cases, it's profitable, but the time you opt for the right keyword, you suddenly come to know that you are among one of the buyers of the keyword. If you wish to get click to your site, you might have to pay close to 90$ every click (for some keywords). With TopSearchBanner technique you pay only for acquiring a keyword for a year and only you get to know the result of your keyword search.

2. If you choose the Google Adwords tool, you always have to clash against companies who are competing for the same keyword. So, the price for the keyword goes up resulting a blow to your returns upon investment, unless you are professionally wise and focussed. But when it comes to TopSearchBanner, all you need to do is fix the URL for the keyword. This will automatically bring in the traffic to your website.

3. Your promotion budget might always vary in Google AdWords, in accordance with the keywords and the type of results which you need. TopSearchBanner has fixed price for any number of keywords one chooses. So, the only point that you need to think about is to select the right set of keywords for your website.

4. When someone does a search, TopSearchBanner displays the website right on top of the search results. Moreover, people can see your website, without having to click on any ad(as many do not like clicking on ads).

5. Last but not the least, Google AdWords functions only on a Google Search Engine or on its associate network, while TopSearchBanner works on every leading search engine, and also on dozens of other websites.

This comparison describes 5 main feature differences between 2 advertising technologies. You can get more information on the website as well as tools for choosing right keywords.




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