If the rates of occupancy at your motel or hotel seem to be dwindling or simply aren't high enough for you to make a good profit, it might be time to think about restructuring your business. You might think reducing the nightly rates is the best way to lure in guests, but typically there are better ways to entice customers and keep them coming back again and again. Here are a few suggestions that might help boost occupancy.
Take a look at the comments left by guests and the online comments. If people tend to mention that their guest rooms weren't very clean or the place looks shabby and needs an update, this can really turn away potential clients. Your motel or hotel needs to look as pristine as possible and guest rooms need to be sparkling clean, whether guests are paying $50 per night or $500.
When it comes to hospitality, cleanliness is one factor and customer service is another that must be extremely high in quality. People expect the staff to be helpful, friendly and knowledgeable about the area. If your staff lacks enthusiasm or suffers from a lack of people skills, it's time to either retrain employees or hire new staff that will work better with your customers. Great front desk employees are absolutely worth their weight in gold.
While you definitely do not want to simply drop all of your rates in order to lure people, it doesn't hurt to alter the rate structure. Offer the lowest rates for the smallest rooms or the rooms located in less desirable locations. If a room is larger or has special amenities or perhaps a great view, charge more for it. People are willing to pay more for special features or more space. You also should think about varying rates depending on the day of the week or the season. Offering group rates is another good idea that can entice large parties and corporate groups.
While your rates might be quite reasonable, it is often what is included within the rate that entices a guest torn between one hotel and another. The amenities that you provide can make or break the deal. Offering cost-effective extras such as continental breakfast service, in-room coffeemakers and a wide selection of TV channels are three amenities that are highly popular with guests. You might be tempted by cable, but for the same cost or less, installing DirecTV service definitely provides higher quality TV with more channels.
DirecTV business packages are available, and you can hire a company such as Integra Systems to install high definition DirecTV service in each of your guest rooms. They not only install DirecTV, they provide instruction and support for your staff. Guests not only will be happy about the wide array of channels, as many as 128, but also how easy it is to navigate using the DirecTV remote. The selection includes local channels, sports and news channels and premium channels such as Showtime or HBO.
Take a look at the comments left by guests and the online comments. If people tend to mention that their guest rooms weren't very clean or the place looks shabby and needs an update, this can really turn away potential clients. Your motel or hotel needs to look as pristine as possible and guest rooms need to be sparkling clean, whether guests are paying $50 per night or $500.
When it comes to hospitality, cleanliness is one factor and customer service is another that must be extremely high in quality. People expect the staff to be helpful, friendly and knowledgeable about the area. If your staff lacks enthusiasm or suffers from a lack of people skills, it's time to either retrain employees or hire new staff that will work better with your customers. Great front desk employees are absolutely worth their weight in gold.
While you definitely do not want to simply drop all of your rates in order to lure people, it doesn't hurt to alter the rate structure. Offer the lowest rates for the smallest rooms or the rooms located in less desirable locations. If a room is larger or has special amenities or perhaps a great view, charge more for it. People are willing to pay more for special features or more space. You also should think about varying rates depending on the day of the week or the season. Offering group rates is another good idea that can entice large parties and corporate groups.
While your rates might be quite reasonable, it is often what is included within the rate that entices a guest torn between one hotel and another. The amenities that you provide can make or break the deal. Offering cost-effective extras such as continental breakfast service, in-room coffeemakers and a wide selection of TV channels are three amenities that are highly popular with guests. You might be tempted by cable, but for the same cost or less, installing DirecTV service definitely provides higher quality TV with more channels.
DirecTV business packages are available, and you can hire a company such as Integra Systems to install high definition DirecTV service in each of your guest rooms. They not only install DirecTV, they provide instruction and support for your staff. Guests not only will be happy about the wide array of channels, as many as 128, but also how easy it is to navigate using the DirecTV remote. The selection includes local channels, sports and news channels and premium channels such as Showtime or HBO.
About the Author:
Jansen Wilhelmsen loves writing reviews on the commercial DirecTV dealers. To get more details about direcTV for hotels packages or to find about direct TV local offices, please go to the IntegraSystems.com website today.
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