Saturday, June 15, 2013

What It Takes To Be #1 On The Search Engines

By Manny Rutz


Based upon the niche or industry you are in, search engine optimization offers businesses the opportunity to gain recognition & exposure. By using popular and specific keywords on your website, you can attract targeted customers. This article cracks the search engine optimization code and makes it easy to understand.

It is important you research your targeted keywords before you begin your SEO project. The keywords should be referenced throughout your website and in the titles of your articles and pages. If your keyword research is done well it will show you the things people search for and which keywords are worth targeting. Mention these keywords often to increase your site traffic, but without sounding repetitive.

While you are working on the SEO aspects of your site you can use all other free means to get some initial exposure. For example creating free local listings on Yahoo & Google will give you some visitors. Keep in mind that you should never be depending of a single source of traffic for your sites.

A major tip to increase the process of getting indexed and also to get your website content crawl by the search engines spiders is including a sitemap. By getting your content crawl often you'll find that most of your pages will be visible on multiple search engines. Some bigger sites sometimes require more than one, but if you have a site on a small niche one should be enough.

One of the things that has been proven many times is that adding a blog to your site improves your search engine rankings drastically. The search engines like Google simply love blogs because of the way they are structured. Blogs get updated often with fresh content and the overall usage of blogs help the site in general improve its position. Having a blog will put you one step ahead of your competitors.

Search engine optimization is not complicated, the concept is all about knowing how to do keyword research and proper link building. The better optimized your website is the higher it will rank on the search engines which could mean more traffic and customers. If you follow the tips in this article you should have a basic understand of how the concept of SEO works.




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