Saturday, December 28, 2013

Business Strategy Basics To Analyze Market Structure

By Larry Sloan


Through business strategy basics, you get to understand how the strategy is ideal to an enterprise. It determines the enterprise growth or its stagnation and even closure. It is therefore very important that the approach made for a particular organization is made very carefully and correctly.

The first thing that people do wrong when making a trade policy is failing to understand the kind of market they are serving. By making assumptions on what the consumer needs you tend to look into your own needs and not the consumer. This means that there was not enough analysis on the purchases made by the customer or if they really need the product that you are giving to them.

This means that there is need to make an informed market analysis. This involves one on one interaction with the customer so that you can know what they want. The other thing that leads to its failure is the inability of the management team to forecast.

Their inability to predict future trends means that at some point they will not offer what the consumer wants. The inability to predict what their competitors will do in case they beat them will also lead to failure of the created policy. Reluctance also means a failure to know what the opponent company or business is planning to rise up in the market and grab more knowledge about consumer and products more than you already do.

The next thing is to be aware of your current market; if you are looking to expand your market, you have to be aware of the following you have at that certain time. This is done so that either an increase or decrease is noted after the implementation of the strategy. As the managerial team, you will also have to figure out the kind of market you want to attract and the kind that you are not too interested in because it is impossible to please everyone.

It is important to note that at this level, the strategy is implemented under the watchful eyes of the top management of the organization. This is because the managerial team of the trade is made up of the shareholders of a trade. They make most of the decisions and of the plan fails, they lose a lot of capital.

The fourth thing is to make an analysis of the things you will need for you to be ahead of your competitor. For instance if you will need to create a new product how much will it cost and how will it affect the organization. Also a plan has to be made on how you will maintain your position. This means that you will have to stay ahead of your opponent.

After the management has come up with their business strategy basics or a complex policy, they should look for funds to help ensure its implementation. If they do not have the ready capital they should make sure they have an assured source of capital. If these problems are avoided, your business strategy is sure to work




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