Friday, March 14, 2014

Bobby Jain Credit Suisse: How Are Nintendo's Profits?

By Rob Sutter


On the surface, it's easy to write off Nintendo as one of the "big three" video game companies that seems to be in the most dire of straits. After all, the Wii U has not exactly sold tremendously like the PlayStation 4 and Xbox One has. While they seem to have the attention of the gaming audience in general, Nintendo's console does not seem to have that level of attention tied to it. This does not necessarily mean that business is down, though, as the idea of profits is one that Bobby Jain Credit Suisse can focus on.

Nintendo is not without money, as its bank is full of it in case of any kind of financial straits that the company could fall into later. I believe this to be especially true when considering that the competition may not have the greatest foundation as far as money is concerned. For example, Sony had to recently close down an office building in order to bring down costs for itself. It is clear that there is much more to consider about these companies than what gamers see on a public basis.

This does not necessarily mean that Nintendo is in the clear as far as business is concerned, either. While the 3DS is the console that Nintendo can rely on now - seeing as how it is selling tremendously these days -the Wii U still remains to be a strange case. The console's low sales have been a hot topic in the gaming world and it seems as though no big release has been able to push sales in the long term. This has leaded me to believe that its financial intelligence in terms of banking couldn't have been better implemented.

If you are talking about American currency, Bobby Jain Credit Suisse can highlight the fact that Nintendo has $10.5 billion in the bank. What this means is that, if Nintendo willed it, the company would be able to go through substantial losses during the next four decades or so. I think that this is goes to show that a built bank account can serve as an effective cushion, as names along the lines of Jain can attest to. Nintendo cannot rely on the account alone, though, and there has to be business done within the rapidly changing gaming industry.

As far as public standing is concerned, it is clear that Nintendo can do much better for itself. The idea of the Wii U being a generation behind in terms of specs is an aspect that made it lose points in the eyes of gamers who longed for the next great console. Does this necessarily mean that Nintendo is gone after this generation of console has passed us by? If anything, the extensive bank account that the company has goes to show that the company can make losses for, at least, a bit longer.




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