Marketing campaigns can be some of the most effective that can be imagined, some of them able to stand out more than others. Those who work with vehicle and car wraps can tell you that advertising methods like said wraps are utilized for certain reasons. They have been around for a while, so there's a level of reliability to take into account. With that said, it seems like the latest campaign done by L&P is one that can only be described as a bold move in the way of advertising.
According to an article on PSKF, the soft drink company known as L&P decided to make an ad campaign at the tail end of summer in New Zealand. The way that this was done is actually very creative, as the ad actually engaged people passing by with tangible results. More specifically, individuals could actually pull flip-flops and towels as they walked by. To say that this is a different take on marketing would be an understatement but it is a take that I'd like to see emulated more often.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
As those who are in the realm of car wraps can tell you, the act of appealing to the masses is easier said than done. This isn't to say that the actual work is bad but the truth of the matter is that certain colors and designs are able to easily appeal to some groups as opposed to others. Fortunately, this particular campaign put together by L&P shows that the company is willing to appeal to everyone. It's a bold move to make and authorities the likes of JMR Graphics will say the same.
It's clear that while New Zealand may be moving away from summer, the efforts made in the field of marketing can only become more unique. This is especially the case when looking at L&P and the way that it was able to appeal to a wider audience. Freebies cannot hurt; if anything, they can only help to boost a company in the eyes of the public. With this in mind, it would not surprise me if this particular campaign was able to bolster the reputation of L&P with long-standing results.
According to an article on PSKF, the soft drink company known as L&P decided to make an ad campaign at the tail end of summer in New Zealand. The way that this was done is actually very creative, as the ad actually engaged people passing by with tangible results. More specifically, individuals could actually pull flip-flops and towels as they walked by. To say that this is a different take on marketing would be an understatement but it is a take that I'd like to see emulated more often.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
As those who are in the realm of car wraps can tell you, the act of appealing to the masses is easier said than done. This isn't to say that the actual work is bad but the truth of the matter is that certain colors and designs are able to easily appeal to some groups as opposed to others. Fortunately, this particular campaign put together by L&P shows that the company is willing to appeal to everyone. It's a bold move to make and authorities the likes of JMR Graphics will say the same.
It's clear that while New Zealand may be moving away from summer, the efforts made in the field of marketing can only become more unique. This is especially the case when looking at L&P and the way that it was able to appeal to a wider audience. Freebies cannot hurt; if anything, they can only help to boost a company in the eyes of the public. With this in mind, it would not surprise me if this particular campaign was able to bolster the reputation of L&P with long-standing results.
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For further information pertaining to car wraps and their benefits, take a minute to go to JMR Graphics. Check here for free reprint license: Car Wraps & The Subject Of Marketing For L&P.
it seems like the latest campaign done by L&P is one that can only be described as a bold move in the way of advertising. car wrap advertising Chicago
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