Thursday, May 29, 2014

Preparing For Your Corporate Video

By Conor O'grady


The process of filming is a lengthy one and incorporates a great deal more planning and preparation than one may suspect. From my past experience if this is not organised well, a lot can go wrong. In a group there are plenty of concepts and opinions flying about and if these are not thought through, organised and communicated, the end product will not be a success.

In past I have found the filming stage very stressful when we did not plan exactly what we needed to shot. Without a plan the whole process becomes very unorganised and unenjoyable, it means that you may not get important shots and this will not be realised until the editing stage. Meaning that time and it a lot of case money is wasted with having to do re-shoots. However, I have now learnt from my mistakes and since then, have made sure that the whole process is thoroughly organised. In essence the pre-production process can be broken down to three initial steps, scripting, storyboarding and treatment.

Scripting and storyboarding are essential in the pre-production of a project, they ensure that there is a vision and plan for when it comes to the filming. They both tackle vital features of the filming process. Scripting is important to make sure that all the necessary content is included, whether this is a solid formed script leaving no room of improvisation or bullet pointed topics of conversation. Scripting is not only used for speech but can also be used for movement, to convey a particular message through the body language of the actor or actress.

The use of a script allows everyone involved to fully nail down the dialogue and backbone content of the video. Whether the script is for a voiceover, or to be delivered by front of camera subject, a script ensures that all the desired information and messages are included and captured on camera.

Looking back at when I first started learning about filming and production I did not understand the importance of storyboarding until it was far to late - on the day of filming when things got very intense and stressful with the deadline fast approaching. Without a planned storyboard the day was very unorganised and unenjoyable. I have however, learnt from past mistakes and since then have made sure that a well thought through storyboard always features in the pre-production process. Making sure that it continues to grow and progress throughout the whole planning stage to ensure that we are all happy with the final product.

Pre-production is vital or the coordination of what is going to be filmed and includes many stages that cannot to ignored (as I learnt). It effects the whole filming process and makes your life easier in the long run, with efficiency and ease when it comes to shooting. If you apply these techniques to your own videos, let me know how you get on in the comments below!




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