Tuesday, October 29, 2013

Knowing Your Targeted Audience

By Joe Burke


In this ARTICLE (wink wink) we're going to talk about how you can market your unique articles in an efficient way. Furthermore, we'll find out how writing articles is an excellent method of driving qualified targeted traffic to your web site.

Exactly what is Article Marketing

The major reason behind any sort of marketing is to increase visibility, i.e. get your product or your web site in front of as many interested people as possible.

Article marketing also allows the opportunity for your article to go 'viral' and have an additional webmaster pick it up and publish it on their internet site or blog. This certainly increases your visibility (the objective of marketing) and provides an intriguing opportunity of leverage. You may see your article pop-up within a social media network or the likes.

The first thing to comprehend in this Article Marketing 101 is that you do not merely write one article. You should consistently submit well-written articles regularly so you can develop authority and readership.

Article Marketing 101 - Know Your Target Audience

Before you start writing it's a great idea to do some research. If your objective is to drive traffic to your website with the hope that some of these website visitors will purchase your product, then it's essential to understand who your most motivated website visitors will be and exactly what she needs or desires.

Do Your Research and Do it Well - It Pays Off!

Do not skimp on the investigation.

Article Marketing 101 - Write a great Article & Headline

Always write your article for the reader and not specifically for search engines. It is your visitors who will make a purchase, not a search engine!

You could of course incorporate your search phrases into your article headline, and you ought to. But remember you want them to read full-natural and not seem like it's beefed up with steroids and packed with keywords that do not make any sense whenever you read them out loud.

An effective title ought to contain your key phrases at the beginning if possible and be written in such a method that it catches your reader's eye, enticing her to read on.

Writing an excellent title is an art and including terms like "tips", "how to" and "secrets to" can be incredibly effective. You'll have to learn how to pique your prospective reader's interest, then keep her interested throughout the body of your text.

* Use short sentences and short paragraphs so your article appears effortless to review. * Use bullet points whenever possible * Create your article so your reader will certainly want to read it all and learn even more by clicking on the link to your website.

Each article directory has its own rules about the number of words you'll need to write and the amount of links you'll be able to place in your bio box and within the body of your text. Most will reject articles that read like advertisements.

This is by no means an extensive Article Marketing 101 but it does give you the basics and a number of points you ought to find out more about, before you start




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