I have spend a number of years being a product manager inside a a variety of hi-tech companies. During my career I realized that all notable product managers exhibit a comparable set of behaviors that make them successful. I'll share my observations with you in this article.
Focus on your product's business case: Your superior management has financial expectations from your product. These requirements are the foundations for revenue growth targets or at least cost management. Make sure you repeatedly revise your business case. If the business case can not meet the expectations of management, you have three options:. a) re-focus the product, b) adjust the expectations, c) cancel the product.
Have your 1, 3, and 5 minute product pitches ready: You never know who you might just encounter at the water fountain, the lunch or the elevator buffet. It is vital for a product manager to muster widespread loyalty for the product in the business. Be sure you can discuss your products and the areas you need assistance from the top of your head.
Trust but check: Your colleagues are overloaded, with various challenging projects competing for their focus. Things that are not top of mind will be put on the lower priorities. To make sure that the tasks carrying your product always keep moving forward, arrange frequent (weekly, bi-weekly or monthly) meetings to examine progress. Make sure that the status is assessed in the meeting and any actions resulting from the meeting are appropriately documented in the meeting, properly passed out shortly after the meeting and followed up on in the following meeting. Documented actions contain three key components: 1) exactly what is the action 2) who has the action 3) when it should be completed.
Finally: The job of a product manager can at times be challenging, but watching your product moving from a concept to something that consumers really make use of is incredibly gratifying. Through this article, I have sought to give you a few of the tools that can help you succeed in a career in product management.
Focus on your product's business case: Your superior management has financial expectations from your product. These requirements are the foundations for revenue growth targets or at least cost management. Make sure you repeatedly revise your business case. If the business case can not meet the expectations of management, you have three options:. a) re-focus the product, b) adjust the expectations, c) cancel the product.
Have your 1, 3, and 5 minute product pitches ready: You never know who you might just encounter at the water fountain, the lunch or the elevator buffet. It is vital for a product manager to muster widespread loyalty for the product in the business. Be sure you can discuss your products and the areas you need assistance from the top of your head.
Trust but check: Your colleagues are overloaded, with various challenging projects competing for their focus. Things that are not top of mind will be put on the lower priorities. To make sure that the tasks carrying your product always keep moving forward, arrange frequent (weekly, bi-weekly or monthly) meetings to examine progress. Make sure that the status is assessed in the meeting and any actions resulting from the meeting are appropriately documented in the meeting, properly passed out shortly after the meeting and followed up on in the following meeting. Documented actions contain three key components: 1) exactly what is the action 2) who has the action 3) when it should be completed.
Finally: The job of a product manager can at times be challenging, but watching your product moving from a concept to something that consumers really make use of is incredibly gratifying. Through this article, I have sought to give you a few of the tools that can help you succeed in a career in product management.
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