Thursday, November 28, 2013

Great Mobile Marketing Advice Made Easy To Understand

By Stavros Georgiadis


In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

You should make sure QR codes are on your printed ads to attract tech-savvy users. This will make it simple for people that have smartphones to access your site and any special offers you may have. Print the QR codes on brochures, posters, catalogs and business cards. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.

Every printed ad you publish should include a QR code for those with smartphones. That way you make it easy for those who use smart phones to visit your website and access your coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.

No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.

As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.

Having a mission statement can help keep you on point with your mobile marketing message. If you have a clear definition of your principles, it's easier to create a marketing plan that fits them.

Mobile platforms that are designed as standalone also need home bases to be successful. Make people arrive at the home base and keep in touch with them once they do. Don't base your whole approach on the use of a mobile platform.

Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. Improve your marketing strategy by offering a special app for your customers only. Research all the features that are available to you.

The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. Take this same approach. Start with short contacts and build your network before you move on to the next step. Utilize all available tools.

When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. You can assume that your clients won't take the time just to look for you, however, if they know that you're on a particular site, they will probably take some time to check it out.

Mobile marketing is complex, and you should take the time to learn more about it. There are no businesses that will follow the same marketing plan, or have the same views. What works for one may not for the other. Use the tips given above to begin planning your mobile marketing campaign.




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