Friday, November 29, 2013

Social Media Marketing Ideas That Can Boost Your Business

By Stavros Georgiadis


Social networking is an increasingly popular way for companies to interact with consumers online. Social media can work for you if you need to promote a product, brand, or anything else. It can be exciting to interact with new and old customers on social media sites. The following tips outline a few ways you can make use of this fantastic new communication tool to make a profit.

If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and varied content. Give out advice that concerns your business. Mixing both fun and factual tweets together will keep your audience focused on your feed.

Take time to decide what your overall high level strategy is all about. If you put too much time and money into trends, then your long-term marketing success will be limited by the duration of each trend. Look for a good balance between tried and true methods and the latest trends, then adjust and enact your strategy accordingly.

Create a strategy prior to starting with social media marketing. First, you need to determine who will be in charge of your campaign, how your sites will be laid out, and what sort of time investment you want to make. As with any other type of marketing campaign, make sure you establish a set timeline for your goals. Make sure you stick with your plan firmly, and you'll find social media marketing success.

To get a large following for your social media marketing, do not just push products. Put factual stories (or fictional tales) and include information that is actually relative to your niche of choice. Spark conversation with questions, run contests and giveaways and post photos. Provide compelling and interactive content. Practice product engagement rather than product placement. You want your customers to mentally associate the brand you offer with their own concept of personal individuality and the life they live, not how much it might cost them in their checkbook.

Try combining social media marketing with email marketing. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. It is also possible to get people to sign up for your newsletter by including a link that leads people to visit the registration page.

When posting something on Twitter, add a tag. Hashtags help your subscribed users receive your updates in their feeds. Look at groups that include your target audience, and then carefully select your tags.

Have some flexibility about the frequency of your page updates. If you have a new campaign or product, frequent updates will be expected by your visitors. If you are having a hard time coming up with new content, you may want to post less often.

Marketing through social media can benefit anyone. It does not matter if you own a business, run a website or market as an affiliate; social media can be a powerful marketing tool for you. You should be able to use SMM to the best of your ability and get some good things from it now.




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