Monday, November 18, 2013

Important Guidelines On Search Engine Optimization

By Michael Benson


Search engine optimization tips ensure that you remain visible on the crowded web. You will rank high with all engines thus increasing traffic to your site. This translates to more business and healthier cash flows. You are required to consider certain tips that guarantee continued competitiveness. Restructuring of the web design is one of the most effective ways. This is a technical bit that will be aided by the following measures.

Always audit your standings from time to time to know where you rank and whether you are still competitive. Search engines change tact from time depending on technology and criteria. You must update your approach and strategy which is only possible if you know where you stand. There are tools you can use to achieve this including Alexa and Google toolbar.

Inserting key words in strategic places throughout the site boosts your ranking to a large extent. The right words should appear in articles, URLs, names, titles and any other part of your blog. You should be creative to identify what words people use when searching for your product or service. The usage should be regulated rest it is considered spam.

Websites have different pages and sections. You should create links from one page to the other and especially to the archives. The links should not be overdone because they will be viewed as spam by the web spiders. Ensure that they are easy to spot by the spiders.

Different pages around the site are easier to spot if you have a map to guide navigation. The maps allow direct access to pages other than the front. Easy access makes the visit and experience memorable for visitors.

URLs are anchors for search spiders on the web and they are used to identify pages. Ensure that they are as friendly and clear as possible. This is achieved through clarity and inclusion of all related or supportive words. These words guide the spider to direct those searching to your site.

Flash, frames and AJAX have been identified to present a similar problem. They cannot offer a link to a single page. They should therefore be used sparingly in order to achieve the best results. The navigation link and text should be placed below the fold if a big image or splash must be used. The best thing is to avoid them completely.

Spiders are only designed to identify words and not texts that are included in images. You are therefore required to tag text on the image describing the activity or content to make it noticeable. These words should be rich in description and should appear on every image. This is a valuable move that will ensure that your image is not skipped by web spiders.

Professionals in search engine optimization ensure that your blog or page remain competitive despite frequent changes in ranking criteria. You are required to update the content on your site on regular basis and keep it as relevant as possible. Exposing the site to social media like Facebook and twitter is also advised because it brings more traffic. It is important to link your site to others with similar content. They are most likely to contribute clicks in to your site.




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