I'm the worst for making YouTube videos too long. I'm not at all selective when it comes to the content, I want every single bit in the final video. What I'm criticised on consistently when I upload a video is the length and the amount of needlessly added content. So sue me, though it might be due to my stubborn and conceited nature, I suffer from severe reluctance when it comes to cutting down my content.
What I need to learn is that my content is more likely to be watched in its entirety if it's a bite-sized and palpable video. I was looking at some statistics, the average attention span in 2012 was just 8 seconds. So in order for a video to gain views, it must be regularly punctuated with something that will grab the viewers attention and regain their interest.
The video begins with the fact that the introduction is key, and this is because attention spans are shorter than ever. Therefore, the start of a video is vital in catching the audiences attention, so that they continue to watch it through to the end. The nature of the internet is that people only engage with content that they want to, so they have a reason for watching your video, and its important not to give them one to stop. Because they will find want they need to else where very easily.
The video blog emphasises the importance of the duration of your video because length puts people off. People want to watch something that will be worth the minutes rather than waste their time. There have been so many times when I have been searching for videos and came across a 10-20 minute video and have not bothered to watch it simply because of its length. The content may be extremely useful and entertaining, but the length simply puts me off, and I know I am not alone here. Therefore, it is key to respect peoples time and aim to produce something shorter. The video recommends around 90 - 100 seconds to be a good length. This for me seems daunting because that is not a lot of time at all, and I personally like to showcase and show off what I have produced because I am proud of it. However, that is not the point, the point is for the audience to watch it and not switch off.
Keeping videos shorter means that you have to keep things more concise, therefore don't be scared of cutting content out. Its scary, but necessary. After all this is the digital age, so it is very easy to make another video with additional content in. Additionally at the end of your video, do not forget to put a call to action. For instance, subscribing on YouTube would be strongly recommended, but it could just be links to your blog, or a method of communication.
The video also reiterates that irrelevant material needs to be cut, and be brutal. Think more about what's interesting to the masses rather than your individual perspective. It might be your baby, but the harsh fact is that not everyone is as interested as you are. Unless you make it that way, and the duration is a huge part of that. I'll let you know if these tips help my own video promotion. If you apply these techniques to your own videos, let me know how you get on in the comments below!
What I need to learn is that my content is more likely to be watched in its entirety if it's a bite-sized and palpable video. I was looking at some statistics, the average attention span in 2012 was just 8 seconds. So in order for a video to gain views, it must be regularly punctuated with something that will grab the viewers attention and regain their interest.
The video begins with the fact that the introduction is key, and this is because attention spans are shorter than ever. Therefore, the start of a video is vital in catching the audiences attention, so that they continue to watch it through to the end. The nature of the internet is that people only engage with content that they want to, so they have a reason for watching your video, and its important not to give them one to stop. Because they will find want they need to else where very easily.
The video blog emphasises the importance of the duration of your video because length puts people off. People want to watch something that will be worth the minutes rather than waste their time. There have been so many times when I have been searching for videos and came across a 10-20 minute video and have not bothered to watch it simply because of its length. The content may be extremely useful and entertaining, but the length simply puts me off, and I know I am not alone here. Therefore, it is key to respect peoples time and aim to produce something shorter. The video recommends around 90 - 100 seconds to be a good length. This for me seems daunting because that is not a lot of time at all, and I personally like to showcase and show off what I have produced because I am proud of it. However, that is not the point, the point is for the audience to watch it and not switch off.
Keeping videos shorter means that you have to keep things more concise, therefore don't be scared of cutting content out. Its scary, but necessary. After all this is the digital age, so it is very easy to make another video with additional content in. Additionally at the end of your video, do not forget to put a call to action. For instance, subscribing on YouTube would be strongly recommended, but it could just be links to your blog, or a method of communication.
The video also reiterates that irrelevant material needs to be cut, and be brutal. Think more about what's interesting to the masses rather than your individual perspective. It might be your baby, but the harsh fact is that not everyone is as interested as you are. Unless you make it that way, and the duration is a huge part of that. I'll let you know if these tips help my own video promotion. If you apply these techniques to your own videos, let me know how you get on in the comments below!
About the Author:
Want to find out more about how long an online video should be then take a look at the video. Then you should have a look at Lambda Films, a video production Norwich company who make many marketing advice videos.
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